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We devour good articles
We love the taste of data, insightful white papers and inspiring success stories. Collectively, we subscribe to hundreds of different newsletters, websites and magazines
where we keep up with the latest ideas that are making an impact. We’ve also been around the block a few times and have learned a thing or two from our own experiences.

So here's a peek at some of the articles and topics that interest us. If you
want to receive a notice when new articles are posted,
you can use the form on the left.

Happy reading.
Spunlogic ebook
Email Marketing's New Competitors: How technologies like social networking, RSS, and mobile are impacting the future of email marketing
With new technologies quickly taking over everyday communication, the question becomes ... is email still king? Or, will the newest trends in technology cause a coup in the interactive marketing realm?

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From Coffee to Celebrity Sightings: How Mashups are Changing Online Mapping
  Mix an online mapping application with other useful information such as ratings or events and what do you get? One of the hottest new trends in bringing the online and real worlds closer together – mapping mashups. Mashups have been created to show everything from potholes to people. This whitepaper will give you an idea of how they work.
A Second Life Among Firsts: A Guide to Understanding Virtual Worlds
  This ebook introduces the virtual world phenomenon. Over the past couple of years, virtual worlds have become increasingly popular. More exciting to marketers is that they have also become an interesting and viable marketing opportunity. However, simply understanding virtual worlds, such as Second Life, can be confusing, let alone the prospect of marketing and branding in them.
The Factors that Influence User Behavior
  This white paper provides an overview of the psychological factors that influence user behavior and how, by discovering them for a specific audience, you can dramatically impact bottom line results.
White Paper Personality Types and How to Design Your Website
This great article regards four different personality types and how websites can be optimized for all of them.
White Paper Examining User Expectations for the Location of Common E-Commerce Web Objects
An interesting study about where users expect certain e-commerce features to be located on a page.
White Paper Search Engine Marketing Power Tips
A brief article that includes some good search engine marketing basics.
DoubleClick: Q1 2004 E-Commerce Site Trend Report
This report contains hard facts on e-commerce trends including average conversion rates, shopping cart additions, abandonment rates and average orders.
White Paper Web Ad Targeting Increasingly Based on Behavior
An article about a new form of targeting that's tied to their visitors' online habits and designed to deliver more relevant ads.
White Paper Two Steps to Spike Acquisition, Conversion & Retention
A brief article about optimizing your site based on users in different stages of the buying process.
White Paper Growing an E-Mail List: Five Practical Tips
Some good quick tips for boosting opt-ins.
Understanding CAN-SPAM
A basic overview of CAN-SPAM from one of the leading email distribution software providers.
White Paper Parallel Information Structures
How to coordinate landing pages and banner ads for better results.
White Paper Unity, Fraternity, Loyalty - Brand Marketing
An article discussing the topic of building a feeling of community around a brand to drive repeat site visits and customer loyalty.
2004 Statistics on the US Women's Market
A document that contains “one-liners” with interesting stats how women influence almost every market.
 
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