Attraction is the act of driving qualified visitors to a website or campaign microsite. When determining attraction tactics, it is important to understand that different people are attracted by different things and for different reasons. One universal strategy will not be successful at attracting everyone, so we utilize our approach to understanding the user experience to determine tactics that will bring the right people to your site.
When generating attraction tactics we explore questions like:
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What search engine keywords will produce the best click rate? Will they also lead to the best conversion rates? |
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Will a particular audience segment click-through a banner ad because of a special offer or something more emotionally relevant to them? |
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What factors will make a particular campaign more viral than another to a specific audience? |
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