Understanding how to get someone to take action is a result of both careful planning and understanding your specific audience segments. Each person will have a certain set of motivations, intentions and obstacles when interacting with your website. By understanding these psychological factors, conversion rates can be increased through carefully planned tactics that are placed at logical steps along the paths each user will take.
When generating conversion tactics we explore questions like:
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Where should certain tactics be utilized to capitalize on customer intent? |
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What is the best way to write a call-to-action for a particular audience to maximize click-throughs? |
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At what stage is someone more receptive to opt-in for email communication?
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