Usability testing uncovers issues that may be negatively affecting the overall user experience as well as obstacles preventing users from taking the actions you want them to take. Usability tests can be performed with actual users or by a usability expert to both identify and resolve user experience issues found.
When performing usability testing, we explore questions such as:
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What factors are helping or hindering users from accomplishing
their goals? |
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Which tactics are influencing users to take action?
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What is the priority of each issue based on both the user’s
perspective and the business objectives? |
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Are issues consistent with web analytics findings? |
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